Eight-year working experience in media and shopping malls as a MKT manager and a marcom & operation manager;
? Ability to communicate with various levels of advertisers, retailer, brand tenants, corporate clients and media contacts etc;
? Keeping good social network and strong social relationships in retail industry;
? Capable of layout and design work;
? Experienced in new product launching and extending;
? Strong project management skills with good commend of statistical processes;
?Lacoste POLO Shirts
Career Objective:
Intend to search for job-related work in the field of brand operation, MKT & PR, management or other aspects of the business area.
Work Experience
top
Capitaland Retail
Industry:Wholesale/Retail | Company Type: | Company Size:
Company Profile:
2009-2 - Now Regional Marcom Manager (North & North East China)
Location:BeiJing | Job Type:Full-time | Department:Marcom | Report to:China General Manager | Number of Subordinates:15employees | :
Job Category:Marketing Manager/Supervisor
Career Level:management ( manager / director)
Responsibilities and Achievements:
Establish and maintain a good and stable relationship with brands clients.
? Managing and supporting key chain tenants sales executive to achieve monthly/yearly rents revenue of different malls. Such as Inditex Group, MNG, Sephora, Watson’s, Levis, Esprit, Adidas, Sony, Apple, Sport 100 etc.
? Directing and arranging a large number of marketing events for program, brand and the shopping mall with satisfactory feedback.
? Preparing, conducting, and analyzing customer consumable survey for client and the shopping mall.
? Organizing and motivating the members of marketing department, in order to be the most effective and optimized team.
? Re-merchandising several department sections to help improve consumer sales
? Visiting local projects on a regular basis to ensure regular operation and promotion are being adhered to and consistency achieved.
? Traveling to newly opened malls to assist center management office with franchise tenants installation and soft-opening.Lacoste Polo Shirts
? Organizations on Capitaland visual standards, window displays, props and fixtures usage.
? Disseminating promotion direction between Singapore, China offices and local teams.
? Interacting frequently with malls via business visits, conference calls and seminars to teach.
? Maintaining open communication with china office to exchange up-to-date information.
? Communicating with business partners in a proactive manner to ensure co-branding targets.
2007-8 - 2009-2 Marcom Manager ( JiaMao WangJing Mall)
Location:BeiJing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:Marketing Manager/Supervisor
Career Level:management ( manager / director)
Responsibilities and Achievements:
? Setting annual marketing budgets and revenue budgets
? Managing and supporting brands tenants to achieve monthly/yearly rent revenue.
? Setting annual popularization plan for shopping mall and leading team members in achieving the goal
? Directing the planning and implementation of monthly PR. SP and other activities
? Formulating and supervising the SOP of Marketing department
? Directing and in charge of the communication and negotiation with ad agents and media agents
? Responsible for the monthly financial statements and monthly reports of marketing department
? In charge of promotion and activity planning of Jiamaoyou Card and Membership Card system
Phoenix TV
Industry:Media/Publishing/Culture | Company Type: | Company Size:
Company Profile:
2004-9 - 2007-7 program --“Trendy Guide"Chief editor
Location:Beijing,Shanghai,HK | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:Others
Career Level:management ( manager / director)
Responsibilities and Achievements:
Planner & director for luxury,art and auto parts.
Reporter for 2006、2007 Beijing & Shanghai AUTO exhibition.
Planner of program 10’ Anniversary Celebration , 2007 Porsche Cayenne global published ceremony and road show etc.
Good relationship with 4A companys and kinds of media.
fashion magazine
Industry: | Company Type: | Company Size:
Company Profile:
2005-12 - 2006-9 Special Correspondent
Location:Beijing,Shanghai | Job Type:Part-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
achieve reports and shooting for stars,interviewer and editor of fashion and lifestyle features.
Good resources of stars, 5star hotels & restaurants etc.
CCTV —4
Industry: | Company Type: | Company Size:
Company Profile:Ralph Lauren Polo shirts
2002-7 - 2004-7 Director
Location:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
As a director & editor of traditional culture documentary,thats my first job after graduation.
CCTV—2program
Industry: | Company Type: | Company Size:
Company Profile:
2001-4 - 2002-4 intern director
Location:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
Learning and master how to do a interview and report for consumer goods industry.
? Ability to communicate with various levels of advertisers, retailer, brand tenants, corporate clients and media contacts etc;
? Keeping good social network and strong social relationships in retail industry;
? Capable of layout and design work;
? Experienced in new product launching and extending;
? Strong project management skills with good commend of statistical processes;
?Lacoste POLO Shirts
Career Objective:
Intend to search for job-related work in the field of brand operation, MKT & PR, management or other aspects of the business area.
Work Experience
top
Capitaland Retail
Industry:Wholesale/Retail | Company Type: | Company Size:
Company Profile:
2009-2 - Now Regional Marcom Manager (North & North East China)
Location:BeiJing | Job Type:Full-time | Department:Marcom | Report to:China General Manager | Number of Subordinates:15employees | :
Job Category:Marketing Manager/Supervisor
Career Level:management ( manager / director)
Responsibilities and Achievements:
Establish and maintain a good and stable relationship with brands clients.
? Managing and supporting key chain tenants sales executive to achieve monthly/yearly rents revenue of different malls. Such as Inditex Group, MNG, Sephora, Watson’s, Levis, Esprit, Adidas, Sony, Apple, Sport 100 etc.
? Directing and arranging a large number of marketing events for program, brand and the shopping mall with satisfactory feedback.
? Preparing, conducting, and analyzing customer consumable survey for client and the shopping mall.
? Organizing and motivating the members of marketing department, in order to be the most effective and optimized team.
? Re-merchandising several department sections to help improve consumer sales
? Visiting local projects on a regular basis to ensure regular operation and promotion are being adhered to and consistency achieved.
? Traveling to newly opened malls to assist center management office with franchise tenants installation and soft-opening.Lacoste Polo Shirts
? Organizations on Capitaland visual standards, window displays, props and fixtures usage.
? Disseminating promotion direction between Singapore, China offices and local teams.
? Interacting frequently with malls via business visits, conference calls and seminars to teach.
? Maintaining open communication with china office to exchange up-to-date information.
? Communicating with business partners in a proactive manner to ensure co-branding targets.
2007-8 - 2009-2 Marcom Manager ( JiaMao WangJing Mall)
Location:BeiJing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:Marketing Manager/Supervisor
Career Level:management ( manager / director)
Responsibilities and Achievements:
? Setting annual marketing budgets and revenue budgets
? Managing and supporting brands tenants to achieve monthly/yearly rent revenue.
? Setting annual popularization plan for shopping mall and leading team members in achieving the goal
? Directing the planning and implementation of monthly PR. SP and other activities
? Formulating and supervising the SOP of Marketing department
? Directing and in charge of the communication and negotiation with ad agents and media agents
? Responsible for the monthly financial statements and monthly reports of marketing department
? In charge of promotion and activity planning of Jiamaoyou Card and Membership Card system
Phoenix TV
Industry:Media/Publishing/Culture | Company Type: | Company Size:
Company Profile:
2004-9 - 2007-7 program --“Trendy Guide"Chief editor
Location:Beijing,Shanghai,HK | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:Others
Career Level:management ( manager / director)
Responsibilities and Achievements:
Planner & director for luxury,art and auto parts.
Reporter for 2006、2007 Beijing & Shanghai AUTO exhibition.
Planner of program 10’ Anniversary Celebration , 2007 Porsche Cayenne global published ceremony and road show etc.
Good relationship with 4A companys and kinds of media.
Industry: | Company Type: | Company Size:
Company Profile:
2005-12 - 2006-9 Special Correspondent
Location:Beijing,Shanghai | Job Type:Part-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
achieve reports and shooting for stars,interviewer and editor of fashion and lifestyle features.
Good resources of stars, 5star hotels & restaurants etc.
CCTV —4
Industry: | Company Type: | Company Size:
Company Profile:Ralph Lauren Polo shirts
2002-7 - 2004-7
Location:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
As a director & editor of traditional culture documentary,thats my first job after graduation.
CCTV—2
Industry: | Company Type: | Company Size:
Company Profile:
2001-4 - 2002-4 intern director
Location:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:
Career Level:
Responsibilities and Achievements:
Learning and master how to do a interview and report for consumer goods industry.
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